It has been said before that it is not distance that keeps people apart, but lack of communication. I cannot agree more. I believe that whenever there is a breakdown between two parties, it is the result of poor communication from one party to the other. Too often, we fail to set expectations from the beginning, risking the presence of a large gap between what is going to be delivered and what is expected to be delivered. I believe this is because we are either apprehensive about the cost of the service or the level of service. However, if we stand behind the cost of our service and the standard of service delivered, we owe it to the other party to communicate that with them. It seems quite simple, however, time and time again, we fail to implement this practice, for fear of rejection or unsavory responses.
I believe the communication challenge is increasingly challenged by the multiple channels by which we communicate. We live in a world where we can be reached nearly 24 hours a day, 7 days a week. We can talk, text, email, tweet, snap chat, Instagram, Skype, conference call, send messages on Facebook and LinkedIn, and more. We are bombarded by outlets by which to communicate, and, yet, we struggle to effectively do so. Are there too many channels? Are there too many places to come up short? While we are not going to be able to eliminate those options, we can embrace them. As long as we set our expectations from the beginning, we will be successful.
An architecture and interior design firm delivers a service, just like many others. We recognize that communication is critical to the overall success of the project, and even more importantly, to the client relationship. We value setting expectations and also understanding more about the client, and their needs and desires for the project, before any design concepts are rendered. Client Centered Design is not just a tagline for ArchitectsPlus. It is a mission and a mantra by which we strive to deliver each and every project.